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Magic Merino: the wonder fibre for babies

We've brought nature's cosiest fibres together to create the ultimate sleep sack - keeping your baby sleeping soundly as long as possible.

Take the guess work out of dressing your baby for bed - the temperature regulating Merino Wool does all the hard work for you keeping your baby warm when it's cold and cool when it's hot.

Shop Merino Swaddles & Sleeping Bags

Joey Merino Wool Swaddle Sack

"Thank you for creating such an incredible product! She was constantly wriggling free of swaddles and it made me nervous that she would smother herself or get cold during the night. This product has made sleep so much more comfortable for her and less stressful for me!" - Lauren


🏆 Award-winning design
🐑 Made from soft, Australian merino wool
👶 Shaped for healthy hip development
🌡️ Thermoregulating fabric

Shop Now up to $20 off

Merino Sleeping Bags

"LOVE, this product is beyond beautiful, very well thought out, attention to detail for convenience is amazing. The fabric is divine, super soft and lightweight but still provides ample warmth! She looks super cosy and snug and no more wake ups because she's on the chilly side! She also looks super cute in the colours 😍"


🏆 Award-winning design
🐑 Made from soft, Australian merino wool
↕️ Adjustable sizing
🌡️ Thermoregulating fabrics

Shop Now up to $50 off

Gift Sets

"I've purchased 2 x mum and bubs newborn gift sets for my daughters in law who were both pregnant. They loved the matching gowns and one baby is now born and I love knowing that he sleeps so well in the stretchy swaddle sack. These are quality investment pieces, the customer service was seamless and I wouldn't hesitate to recommend the products."


🎁 Stylishly packaged in our signature gift box, these beautiful sets are gifting ready. Simply choose your colour and we’ll do the rest! 

Shop Now up to $40 off
  • merino helps babies sleep better

    Studies have shown that babies sleeping in Merino slept longer

  • temperature regulating baby sleeping bags

    Merino is temperature regulating keeping your baby comfortable

  • good for babies with eczema

    Scientifically proven to reduce eczema symptoms

  • All our products are made locally here in Australia

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What makes Merino so good for babies?

  • Better sleep quality - Research from the International Wool Textile Organisation found that babies that slept with merino wool had a deeper, more restful sleep.
  • Ditch the yucky TOG system - Merino Wool has unique thermo-regulating properties, keeping your baby warm when it’s cold, and cool when it’s hot. 
  • Improves eczema symptoms - Merino Wool is recommended for sensitive skin & eczema.
Learn more about Merino Wool & TOG Ratings
  • "Such Good Quality!!" ⭐️⭐️⭐️⭐️⭐️

    We have been using this sleeping bag for our boy who’s currently 14 months old. The quality is just beautiful! This sleeping bag appealed to us as it’s made with natural fibres - merino wool and linen. I wish we had discovered this brand earlier for our older girl as we never found a sleeping bag that worked well before, other brands seem to all contain synthetic materials. This one keeps him the perfect temperature and he’s been sleeping so well as a result. Thank you!

    - Natalie

  • "Highly recommend" ⭐️⭐️⭐️⭐️⭐️

    No regrets with this purchase at all. I’m so glad we made the investment rather than buying different sleeping bags with tog ratings etc. and love the fact that it lasts up to 24 months.

    - Talia V

  • "Beautiful Sleeping Bag" ⭐️⭐️⭐️⭐️⭐️

    The quality of this sleeping bag is incredible. I’m so happy I purchased, it’s definitely worth paying that little extra for! I went for the all season to make the most for the price as we live in a warmer climate and although I was concerned it was a little thin to keep my daughter warm, she sleeps so well! I would still love the winter option for nights below 20 degrees so she only needs to wear the one layer. The temperature guide is perfect for dressing too!

    - Chelsey Rouen

  • Won 3 Awards in the 2022 Clean & Conscious Awards

  • Rated #1 in One Fine Baby Top 10 Best Baby Sleeping Bags 2023

  • merino sleeping bags australia

    Featured in Mum's Grapevine Best Baby Swaddle suits and Sleeping Bags 2022