About us


Billie + Bobbie was founded in 2020 by ex-UK technical designer and mum of two, Debbie Martin, just after her first-born Billie arrived into the world.

"Like most of us new to this parenting gig - sleep didn't come easily in the beginning!  From navigating middle of the night nappy changes, to making sure they were not too hot (safe sleep) and not too cold (won't sleep!) - throw eczema into the mix and I knew I needed a solution!  I began searching the internet for the 'perfect' sleeping bag.  I couldn't find what I was looking for - I knew other mums out there must be feeling the same frustration!  And so Billie + Bobbie was born.  Merino Wool was the perfect answer - studies have shown that babies sleeping in Merino slept for longer and had a deeper, more restful sleep, not to mention that it improves eczema symptoms and regulates temperature." 


I was astounded at how many brands were using synthetic fibres and not compliant to Australian safety standards and so I decided to put my 17 years experience in the fashion industry to use and began sourcing beautiful natural fibre fabric and trims, a local manufacturer and went from there.  In my previous life I was Head of Quality Assurance for a major Australian retailer with a BSc (hons) in Clothing Technology and Fashion Management so you can be rest assured that I know what I'm doing when it comes to quality and safety!  More than anything I'm passionate about good quality, investment pieces that stand the test of time and contribute to a more sustainable fashion industry."   

Billie + Bobbie specialises in using Premium Superfine Merino Wool for the design of newborn, infant and toddler swaddles and sleeping bags. Our products are all made here in Australia and care for the environment as much as they do your child through the use of certified organic textiles, Australian Merino Wool, and ethical and sustainable manufacturing processes.


Here at Billie + Bobbie design is at the heart of everything that we do - but never at the cost of function!  We understand that the easier we can make your life, the more time there is for having fun with your little ones. Our products are all designed in house and every aspect of the design is considered to extend the longevity and lifecycle of the product. We have a strong emphasis on a buy less, buy better approach creating products that stand the test of time and become a pillar towards a sustainable fashion industry. 


We only use the very best Superfine Merino Wool.  It 's 100% Superfine Merino and not blended with any other fabrics.  This means it is the best at regulating temperature as when Merino is blended it reduces this ability.  Our bags are designed with the Superfine Merino Wool as close to the skin as possible so it can regulate the temperature.  If the Merino is on the outer then it just acts as another layer without being able to regulate your little one's temperature.  The Luxury Linen and Pure Oeko-Tex Certified Organic Cotton outer layers in our sleeping bags act as insulating layers and protect the delicate Merino Wool lining, especially when your little one starts to crawl or walk.